Performance Marketing Manager – DocuSign

Titulo da Vaga: Performance Marketing Manager

Localização: São Paulo – SP

Descrição da Vaga: Job Description:Company OverviewDocusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).What you’ll doThe Search Marketing Manager develops and manages international paid search programs to drive growth across all business segments. The ideal candidate is a data-driven performance marketer with a stellar SEM knowledge, understanding of attribution and with solid working knowledge of other digital channels such as display, video, and/or mobile advertising. The Search Marketing Manager will collaborate with cross-functional stakeholders from finance, product, data science, engineering, analytics, global eCommerce, and demand generation teams to help us drive the SEM program to the next level to attain monthly, quarterly, and annual program KPIs.This position is an individual contributor role reporting to the Director Performance Marketing.Responsibility

• Lead the Search Marketing efforts in LATAM and APJ by developing, launching, and optimizing ROI-driven paid search campaigns
• Become the primary thought leader, spokesperson and partner for Search Marketing in the regions, and be the key stakeholder for the local marketing teams
• Drive continuous optimization across all facets of campaigns by partnering with cross-functional teams to develop, localize and test new ad copy, content, and landing pages
• Leverage campaign and sales metrics from native advertising platforms such as Google Ads as well as internal data warehouse tools to analyze performance and optimize programs
• Recommend and define SEM campaign strategies, tactics, and test plans to achieve business objectives
• Monitor the offline data feed integration and recommend improvements that will help define the future SEM roadmap
• Help implement and trouble-shoot marketing technologies, including advertising pixels, 3rd party tags, audience segments, and parameter tracking
• Partner with the cross functional stakeholders like product managers, analytics, data science, to help the SEM team drive higher revenue

Job DesignationHybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position’s job designation depending on business needs and as permitted by local law.What you bringBasic

• Bachelor’s degree
• 5+ years of experience in digital advertising

Preferred

• 4+ years of experience managing campaigns in Google Ads and/or Bing Ads platforms
• Exceptional analytical and problem-solving skills, including basic modeling and forecasting, performance analysis, and technical troubleshooting
• Powerful written and verbal communication skills
• Self-motivated, self-starter, able to independently execute with minimal supervision in a fast-paced environment with rapidly changing priorities
• Ability to leverage large datasets to run campaign analysis and provide recommendations with demonstrable experience driving growth through testing and analysis
• Experience with analytics platforms and upper funnel analysis for awareness campaigns
• Experience managing large global paid search budgets in excess of $10M annually
• Familiarity with any of: Google Analytics, Google Tag Manager, AdRoll, Apple Search Ads, Demandbase, Eloqua, Facebook Ads, LiftOff, LinkedIn Advertising, Optimizely, or Tableau
• SEO experience a plus
• Experience marketing B2B and/or SaaS products a plus
• Knowledge of a foreign language a plus

Life at DocusignWorking hereDocusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what’s right, every day. At Docusign, everything is equal.We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you’ll be loved by us, our customers, and the world in which we live.AccommodationDocusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at .If you experience any issues, concerns, or technical difficulties during the application process please get in touch with our Talent organization at for assistance.#LI-Hybrid #LI-GS1

Nome da Empresa: DocuSign

Salário:

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