Global Marketing Web Analyst – Docplanner

Titulo da Vaga: Global Marketing Web Analyst

Localização: Curitiba – PR

Descrição da Vaga: Company DescriptionWelcome to the good side of tech 👋You might have heard about us, but with a different name: Doctoralia. It all started 10 years ago, when we asked ourselves: is anyone in healthcare thinking about patients? We jumped in and we empowered patients by giving them access to leave and read reviews about their visit. We then provided doctors with the technology to manage bookings easily and save time, so they could devote themselves to what they always wanted: treating patients. And today is the day in which we ask you: will you join us in the next step of making the healthcare experience more human?Docplanner at scaleWe are leaders in 13 countries so far, and more than 90 million patients trust us every month. Almost 300.000 specialists believe in us and our product, and so do leading venture capital funds such as Point Nine Capital, Goldman Sachs Asset Management and One Peak Partners. And yet, employing over 2.700 people all over the globe, we managed to keep the startup-mindset we started with over 10 years ago.Job DescriptionWe are looking for a Global Web Analyst to join our team and help us optimize the performance of over 25 B2B websites. As a key member for the web team, you will be responsible for analyzing user behavior, tracking key website metrics, and providing actionable insights to improve MQL generation and conversion rates. Your work will directly impact our ability to make informed decisions and improve the performance of our websites.How will you make an impact?

• Analyze, and report on website performance, focusing on conversion rates, form submissions, and user engagement.
• Interpret data from website tracking tools (Google Analytics, VWO, Hubspot).
• Setting and ideation for web events based on business objectives.
• Develop and maintain dashboards to provide real-time insights into website performance and translate data into clear, actionable recommendations for the marketing team (LookerStudio, Superset).
• Conducting A/B testing analyses (VWO and HubSpot).
• One-off analysis for key initiatives like Back Friday campaign, promotions, product launches, website migrations to measure effectiveness.
• Identify and analyze different audience segments to improve targeting and personalization.
• Work closely with stakeholders to ensure that tracking plans are in place for all key user behaviors.
• Collaborate with the content team to provide data driven insights that inform content creation and optimize engagement from key user segments.

QualificationsWhat will help you thrive?

• 3+ years experience in web analytics, digital marketing, or CRO roles.
• Proficiency in Google Analytics (GA4), Google Tag Manager, Looker Studio, or other web analytics platforms.
• Ability to build dashboards and reports using Looker, Tableau, Superset or similar tools.
• Experience with A/B testing tools like Google Optimize, VWO, or Optimizely.
• ​​Experience with Hotjar, Clarity, or other user behavior tracking tools.
• Experience with Search Console or other SEO tracking tools is a plus.
• Strong communication skills in English, including exceptional presentation and reporting abilities.

Additional InformationGetting to know each other – What does the recruitment process look like?

• 30′ Interview with a Global Talent Partner.
• 60′ Interview with the Hiring Manager to discuss your experience and assess your leadership skills.
• Business Case, including a few days’ preparation time.
• 60′ Interview with the Hiring team to discuss your thoughts and findings – exactly as if you were working here already.
• Offer (subject to references)!

What you will get in return?

• 💶 Competitive salary appropriate to your experience.
• ⚕️ Private health plan.
• 📈 Share options plan after 6 months working with us.
• 👩‍🎓Free English classes.
• 🧠 Unlimited access to the Ifeel emotional well-being tool .
• 🎂 Free birthday to spend the day with your loved ones!
• 🙌Join our team and share the greatness! Participate in our successful referral programme and get rewarded for bringing in exceptional talent like yours.
• 💙Last but most important: an amazing team that will welcome you and support you along the way.

Nome da Empresa: Docplanner

Salário:

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